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We are building a set of media properties that Chinese urban consumers and leading advertisers trust. We then deliver and monetize this media via cross-promoted websites, events, mobile content, consumer services, and TV programming.
So far, these properties include: |
 装聪明 (www.chinadeco.com.cn) China’s leading source of information about renovating your home. A mix between Consumer Reports and HGTV.com, Chinadeco features China’s best database of interior design ideas, China’s first independent testing of building materials, extensive video segments about how to manage the renovation process, and a one-stop listing of all current discounts at major stores and contractors. We also organize useful events, provide mobile services, and develop related TV shows. |
 第三方留学信息网 (www.6xue.info) provides information to Chinese parents and their child about studying overseas. Inspired by the success of independent media such as Petersons.com and The Princeton Review, 6xue de-mystifies the process and provides honest, trusted advice. We also organize seminars for parents and students, and provide specialized services to support the application process. |
 新娘网 (www.ixinniang.com)combines the best of “TheKnot.com” and “MySpace for weddings”. The site includes extensive databases of local service providers, advice about how to plan the perfect wedding, and a large set of useful tools for couples and their families. We also organize many exciting events for couples, and provide compelling mobile content. |
 我要婚纱照 (www.51hunshazhao.com)is an innovative vertical search engine that helps Chinese consumers quickly find their favorite styles of wedding photography. Wedding photos are frequently the largest expense in a couple’s wedding, so the site also offers special discounts from leading providers. |
 亲子关系网 (www.qinziguanxi.com)gives Chinese parents a place to share opinions about the best books and DVDs for their kids, and helps them connect their one-child families with others for weekend activities. |
| We will shortly be launching additional properties, all built on the same “platform” of world-class technology, marketing tools, administration approaches and regulatory approvals. |
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As China continues to develop rapidly, Chinese consumers are improving their lives by purchasing many goods and services. Some of these purchases are quite expensive or especially important, such as organizing a wedding, renovating a home or sending a child overseas to study. To make the best possible purchase decisions, Chinese consumers need honest, independent, and trusted information about “how” to buy something, “what” to buy, and “where” to buy it. That is what we provide.
At the same time, companies that sell goods and services to Chinese consumers are searching for more cost-effective ways to advertise. Media sales in China are notoriously corrupt, with very little measurement. Leading advertisers, used to effective international approaches, are reluctant to advertise on line, even though online media is consistently preferred by Chinese consumers. Advertisers want clear standards and audits, with service from sales teams who understand their needs. That is what we provide. |
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We were co-founded by Tom Melcher and Anne Stevenson-Yang in late 2005. Tom is an accomplished internet entrepreneur from Silicon Valley, and Anne is a well-known expert on business in China. Since then, the company has attracted a growing number of high-quality Chinese team members, and has built an impressive roster of international investors and advisors. For detailed biographies, please contact us. |
We are located in Beijing’s version of Silicon Valley, next to the world headquarters for Lenovo. Please see the map below:  |
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Address: Peng Huan Tower Bldg 4 #1 Shangdi East Road Suite 205, Haidian District, Beijing, China
地址：北京海淀区上地东路1号院4号楼鹏寰国际大厦205室
Post Code: 00085
Tel: 86-10-58859701
Fax: 86-10-58859705 |
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